My personal experience is that most whites here who are Republican/conservative simply do not know what Democrats stand for.
The great gift of Tea Party Trumpism to the Democratic Party is that it’s pushed the GOP so far rightward that even common sense things like clean water, breathable air, safe food and drugs, well-funded public schools, and roads and bridges that aren’t crumbling are now deemed by many Republicans to be unimportant and undeserving of proper funding. In other words, the policy arguments between Democrats and Republicans are no longer solely a question of how much regulation of water, food, drugs, air, etc. is appropriate; in 2017, it’s a question of whether to do anything at all. That should be an argument that Democrats can win anywhere. Not sure the national party has grasped it yet.